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Question
Extended decision making occurs when involvement is high and when there is a significant amount of purchase risk involved with the decision.Answer
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Which of the following statements is true about the amount of search performed by consumers during decision making?
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b. consumers who work their way into a class.
c. consumers who believe in conspicuous consumption to gain entry into a class.
d. consumers marked in some way that indicates their place in the society.
e. consumers born into a social class.
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