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Question
Explain the importance of virtual prototypes in concept testing.
Answer
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Managements today demand tough standards, rigorous auditing at all points, good record keeping, and training of new product employees.
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The concept of strict liability requires proof that a direct sale from the manufacturer to the injured user took place.
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New regulatory legislation is often precise and made exclusively to prevent a period of jockeying among adversaries.
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With reference to the various considerations in concept testing research, describe the real-time response survey procedure.
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Discuss the use of prototypes as concept statement formats.
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Briefly describe the provisos which can be applied by an organization to resist the bazooka effect.
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Conjoint analysis is used to identify _____.
A. survey variations
B. the optimum combination of attributes
C. high-potential gaps
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The optimum proportion of attributes desired by a market can be identified with the help of ____.
A. attribute calibration
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A concept statement developed during the new product development process:
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B. discusses the results of prototype testing.
C. states a difference and how that difference benefits the customer.
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The first purpose of concept testing is to:
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A product concept is a:
A. core competency.
B. product feature.
C. physical prototype.
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Concept testing was essentially invented by ____.
A. industrial firms
B. wholesalers
C. retailers
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Which of the following actions can prevent the bazooka effect?
A. Allowing an idea source to participate in the initial reaction
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Which of the following is true of the product innovation charter (PIC) of a firm?
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Which of the following is true of up-front evaluations?
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Prototypes are the least expensive form of concept statements because very few decisions have to be made about the new product to get it into a prototype.
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Concept testing can be used for developing an idea, not just for testing it.
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Market analysis precedes the preparation of the product innovation charter and provides "a priori" conclusions about new product proposals.
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Describe the cumulative expenditures curve.