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Question
Explain the follow-up step of the creative selling process.Answer
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What type of software links information between selling and buying firms?
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Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation.
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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The "m" in m-commerce stands for ________.
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The National Do Not Call Registry was established by which of the following?
A) the Federal Trade Commission (FTC)
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Which of the following is NOT a form of direct marketing?
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Prospect and qualify is the step in the creative selling process in which the salesperson ________.
A) meets the customer for the first time
B) learns as much as possible about a prospective customer before making a sales call
C) identifies potential qualified customers
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E) clarifies and overcomes a customer's concerns about buying
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Capacity management is one of the ways to meet potential problems related to the ________ characteristic of services.
A) intangibility
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Four characteristics are used to differentiate services from goods. Which of the following is NOT one of those characteristics?
A) intangibility
B) perishability
C) variability
D) personalization
E) inseparability