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Question
Explain the concept of marketing intelligence and the use of metrics.
Answer
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Related questions
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What is social media marketing? What are its essential features?
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What is content marketing? What are the characteristics of an effective social media marketing content?
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Describe the ways in which consumers rely on social media for their buying decisions.
Q:
a. influencersb. social networking sitesc. social media monitoringd. appe. online forumf. demographicsg. social media toolh. return on investmenti. microblogj. social media marketingk. social medial. transparencym. social media marketing plann. bookmarking siteo. social media strategistp. social media analyticsq. social media platformr. content marketings. social news sitet. QR codes_____ are tools that help marketers trace, measure, and interpret data related to social media marketing initiatives.
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a. influencersb. social networking sitesc. social media monitoringd. appe. online forumf. demographicsg. social media toolh. return on investmenti. microblogj. social media marketingk. social medial. transparencym. social media marketing plann. bookmarking siteo. social media strategistp. social media analyticsq. social media platformr. content marketings. social news sitet. QR codesIndividuals who are capable of affecting the opinions and actions of others are called _____.
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a. influencersb. social networking sitesc. social media monitoringd. appe. online forumf. demographicsg. social media toolh. return on investmenti. microblogj. social media marketingk. social medial. transparencym. social media marketing plann. bookmarking siteo. social media strategistp. social media analyticsq. social media platformr. content marketings. social news sitet. QR codesThe use of social media portals to create a positive influence on consumers or business customers toward an organizations brand, products, public image, or website is known as _____.
Q:
a. influencersb. social networking sitesc. social media monitoringd. appe. online forumf. demographicsg. social media toolh. return on investmenti. microblogj. social media marketingk. social medial. transparencym. social media marketing plann. bookmarking siteo. social media strategistp. social media analyticsq. social media platformr. content marketings. social news sitet. QR codes_____ are two-dimensional bar codes that can be read by some mobile phones with cameras and are used in ads to provide product details to the consumers.
Q:
a. influencersb. social networking sitesc. social media monitoringd. appe. online forumf. demographicsg. social media toolh. return on investmenti. microblogj. social media marketingk. social medial. transparencym. social media marketing plann. bookmarking siteo. social media strategistp. social media analyticsq. social media platformr. content marketings. social news sitet. QR codesWebsites such as Facebook and LinkedIn that provide virtual communities through which people can share information, post opinions, and increase their circle of online friends are referred to as _____.
Q:
a. influencersb. social networking sitesc. social media monitoringd. appe. online forumf. demographicsg. social media toolh. return on investmenti. microblogj. social media marketingk. social medial. transparencym. social media marketing plann. bookmarking siteo. social media strategistp. social media analyticsq. social media platformr. content marketings. social news sitet. QR codesThe term _____ refers to different forms of electronic communication through which users can create online communities to exchange information, ideas, messages, and other content.
Q:
Jon is in charge of measuring the impact of his firms social media plan. For which of the following tasks is he likely to be responsible?
a. Assessing awareness of the company
b. Calculating the company's share of voice
c. Responding to online criticism
d. Deciding when to use Facebook and Instagram
e. Gauging the level of target audience involvement with the company
Q:
The rate of revenues received for every dollar spent on an expense is known as _____.
a. return on investment
b. resource rent
c. earnings per share
d. return on equity
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To be most effective, a firms social media marketing campaign should be well-structured, and it should include a number of key phases. The first phase of the campaign should be ___________. The last phase of the plan should be _______________.
a. strategy development; monitoring
b. identify target audience; implement plan
c. goal setting; implement plan
d. goal setting; measurement
e. produce content; implement plan
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Which of the following is true with regard to managing a social media marketing campaign?
a. It does not require a flexible approach.
b. It does not require familiarity with, or knowledge about the companys brand.
c. It requires knowledge of the benefits and drawbacks of the different social media platforms.
d. It is damaging for a firm involved in managing a potential social media crisis to be transparent.
Q:
Which of the following is true about a social media marketing plan?
a. It is never documented in writing.
b. It identifies and describes methods for monitoring, measuring, and managing the SMM effort.
c. It shares no common element with a traditional marketing plan.
d. It precludes an analysis of the competition.
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A person who oversees all of the companys social media functions, ranging from blogging copywriter to social media strategist is called a _____.
a. content programmer
b. social media marketing manager
c. social media developer
d. social media specialist
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You learned the difference between strategic goals and implementation tactics in a marketing course, but you're having trouble differentiating between them in practice. In your social media marketing plan, which of the following is a tactic?
a. Create awareness of our brand.
b. Reach new customers.
c. Offer coupons on Facebook.
d. Generate sales leads.
e. Increase customer satisfaction.
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Each year, the network HGTV (Home and Garden Television) builds a dream home and invites the public (age 18 and over) to register for a chance to win the home. HGTV allows people to enter once each day for a chance to win the home. Which quality of social media marketing effective campaign development is HGTV utilizing with their Dream Home promotion?
a. Offering discounts, gifts or other special deals in exchange for participation
b. Invitations to generate content
c. Shareworthy text and images
d. Relevant information
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AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones, tablets, and other electronic devices. The users can rate the devices and also answer queries from other users. AlphaDevelopers.com is an example of a(n) _____.
a. blogging site
b. social networking site
c. social news site
d. online forum
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In drafting your firm's written policy for the ethical use of social media, you want to be simple and clear. You decide to write a memo with just three points that summarize the most important ethical guidelines. These include all of the following except:
a. Be honest.
b. Be accountable.
c. Respect privacy.
d. Be efficient.
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Dr. Johnson is advising a sophomore-level student about obtaining an entry-level job in social media marketing. Which of the following is most likely a recommendation that Dr. Johnson would make?
a. gain experience through an internship
b. take courses in accounting
c. post Instagram and Facebook photos of her nights out at local bars
d. delete her Facebook page
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Matt Reed works for the marketing team at a mobile manufacturing company and is responsible for creating content and generating discussions on social media sites regarding the companys product releases and other lifestyle conversations. His responsibilities in the marketing team are similar to those of a _____.
a. social media developer
b. content programmer
c. copywriter
d. brand manager
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Which of the following is a major ethical issue faced by social media marketers during their marketing campaigns?
a. Copyright infringement
b. Consumer privacy
c. Lack of funding
d. Contractual concerns
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Dave Carroll a musician and song writer was traveling on United Airlines with his Taylor guitar and when he arrived at his destination he found that his guitar had been damaged. After multiple attempts to receive financial compensation from United for his guitar, Dave used Twitter and YouTube to share a song he wrote called "United Breaks Guitars". Within 1 week of posting, the video had been viewed over 3 million times and mainstream media such as CNN, CBS and The Wall Street Journal interviewed Dave. The generation of 3 million views within a week and further exposure through other media options is an example of which feature of social media marketing?
a. create a buzz
b. create a mechanism for consumers to engage in conversations with each other and the organization
c. enables customers to promote the firms message themselves
d. creates a positive public image for the organization
Q:
While consumers are heavy users of social media, it should be noted that businesses are big users of social media as a means of connecting with existing and potential customers. Which one of the following statements is false about consumer and business use of social media?
a. Businesses use social media to build partnerships with other companies
b. Some experts contend that social media can shift the way consumers behave within entire industries.
c. Not-for-profit organizations use social media to market themselves.
d. Business-to-business (B2B) marketers are not having much success with social media marketing efforts.
e. Consumers use social media to make final purchase decisions.
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Describe predictive analytics and how it is used by marketers.
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What are the challenges associated with conducting marketing research in global markets?
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Describe the three principal methods used by researchers to collect primary data.
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Describe the different sources of internal data within firms.
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Describe the new type of company that has evolved as a result of big data.
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Match each item with the correct statement below.a. big datab. exploratory researchc. secondary datad. primary datae. samplingf. hypothesisg. simple random sampleh. interpretative researchi. focus groupj. marketing decision support systemk. key performance indicatorl. predictive analyticsm. metricsn. marketing researcho. quota samplep. test marketingq. cluster sampler. data minings. convenience samplet. controlled experimentIntroducing a new product in a specific area and then observing its degree of success is called _____.