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Question
Explain how Maslow's need hierarchy can help you write a more effective persuasive message to the receiver.Answer
This answer is hidden. It contains 464 characters.
Related questions
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Derek is writing a short report about his findings on the attitudes of custodial employees on the job. The audience for the report is Physical Plant management for the company. Which of the following formats should Derek use?
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An analytical report
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Interpreting Quantitative DataYour company has surveyed employees to determine their interest in learning about financial planning. Based on the responses, the company will develop training for employees who are interested. The table shows the total employee responses, using the raw data and percentages. The results of this survey will be reported to the director of Human Resources and used to develop a financial planning training seminar for employees.Personal Development Need Number PercentageRetirement Annuity 128 32Traditional and Roth IRA 104 26Mutual Funds 80 20Internet Stock Trading 52 13Effective Charitable Giving 36 9Totals 400 100Required:Write an analysis of this data that explains the results of the survey. This analysis will appear in the written report to the director of Human Resources.
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Which of the following statements about statistics is FALSE?
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Which of the following sentences best introduces a graph in a written report?
a. Fewer than three percent of the branch managers complained of long working hours, as shown in Figure 7.
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List six barriers to intercultural communication and provide an example of each barrier.
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Explain the steps in the communication process and why challenges can occur.
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Which of the following is FALSE concerning the diverse workplace?
a. The increased number of women in the workplace has decreased the incidence of sexual harassment charges.
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Email is generally a more time efficient communication channel than the phone.
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A limitation of language translation is that some words do not have an equivalent meaning in another language.
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Which of the following is the BEST beginning to an email request for completion of an online survey about a recently purchased product?
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A new product to reduce cholesterol is on the market, with a price that is higher than that of competitors. Where should a writer or speaker introduce price in his or her sales message?
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c. As the final thought of the message to prompt action
d. Nowhere in the message
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Which of the following is the BEST introduction of a product or service in a sales message?
a. Feel the warmth of the sun and the rush of the wind as you cruise through town in your new Trinity convertible.
b. This is your year to buy a new car, and we can help.
c. Wow...do we have the car for you!
d. The Trinity convertible has the power and style that few others can offer.
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Which of the following is an effective device for gaining attention in a persuasive message?
a. A personal experience
b. A startling announcement
c. A gift or product sample
d. All of the above are effective devices.
Q:
Businesses have learned that unethical behavior
a. is sometimes required when persuading people in lower socioeconomic groups.
b. is sometimes justified when the desired action is achieved.
c. is always followed by negative legal repercussions.
d. is not good for business in the long run.
Q:
As indicated by Maslow's need hierarchy, people may respond favorably to
a. appeals that focus on promises of best price and the need to find a bargain.
b. appeals that fulfill physiological, security, and safety needs.
c. appeals that fulfill social, ego, and self-actualizing needs.
d. both b and c.
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The principles used in selling an idea are similar to those used in selling products.
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Improving on Constructive Criticism
A new medical assistant, Janelle, was hired at an outpatient medical center. Her supervisor found an error she made on a patient's record and sent Janelle the following email. Edit the email so that it is a good example of constructive criticism.
"I just want you to know how angry I am to find an error you made on Mr. Smith's record yesterday. How careless can you be about such an important thing? There is absolutely no room for carelessness in this job because people's lives depend on us! I've fixed the error, but if this ever happens again, you may loose your job."