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Question
Executives at Apex decided to use a production orientation in the firm's international marketing efforts. Which of the following statements best supports this decision?
A) Top management at Apex is committed to the concept of social responsibility.
B) Apex is willing to alter its products to fit mass-market needs in foreign countries offering growth potential.
C) Apex will produce in each country where it sells.
D) Apex will aim sales at foreign-market segments that resemble segments to which it aims domestically.
Answer
This answer is hidden. It contains 70 characters.
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