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Question
Employee turnover is increasing at your company and morale is low, and this is becoming costlier every day. The company is unsure about the causes of this dissatisfaction, but wants to determine them so they can be remedied before things get worse. As a result, upper management asks you to do a survey to assess employee satisfaction and determine the areas that are most in need of change. The early thinking is to survey all 10,000 of its employees, including those overseas, to demonstrate how serious the company is about its commitment to improving the satisfaction of all its employees.Given your company's particular situation, which of the following options would likely be the best choice?
A) doing telephone surveys with a targeted sample
B) doing face-to-face interviews with a convenience sample
C) doing a print survey with a random sample
D) doing a web survey with the entire population
E) doing an email survey with a random sample
Answer
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