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Question
Electronic products can be frustrating or satisfying for consumers. For example, a consumer may be highly satisfied with the applications available on his new smart phone, but becomes frustrated when he is unable to operate it with ease. If a consumer researcher wants to measure these positive and negative emotional reactions, then which of the following measures will be best suited for this purpose?a. Cross-sectional survey
b. Bipolar scale
c. Longitudinal survey
d. PANAS
e. Likert scale
Answer
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