Question

Effectively communicating the strategic vision down the line to lower-level managers and employees has the value of:
A. inspiring company personnel to unite behind managerial efforts to get the company moving in the intended direction.
B. helping company personnel understand why "making a profit" is so important.
C. making it easier for top executives to set stretch objectives.
D. helping lower-level managers and employees better understand the company's business model.
E. helping the management in formulating a balanced scorecard.

Answer

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