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Question
Ed Barney owns a chain of small gift shops. Before buying merchandise to carry in his store, Barney can visit a ________ where he can examine a manufacturer's products before he stocks his stores.A) sales office
B) manufacturer's showroom
C) commission merchandise mart
D) merchandise brokerage
E) manufacturer's office
Answer
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Related questions
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A) access data from key partners
B) deliver text messages to key customers through a short-messaging system
C) track all aspects of customer interaction
D) avoid the capital outlay of a CRM system
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B) PRM (partner relationship management)
C) TQM (total quality management)
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Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation.
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
A) popular
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C) intangible
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Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?
A) personal selling
B) advertising
C) e-commerce
D) publicity
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The "m" in m-commerce stands for ________.
A) market
B) mobile
C) message-oriented
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E) marketspace
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The National Do Not Call Registry was established by which of the following?
A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
C) the Consumer Review
D) the American Marketing Association (AMA)
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A) mass marketing
B) catalogs
C) direct mail
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Which of the following is a relatively inexpensive objective measurement that public relations (PR) specialists can use to gauge the effectiveness of their efforts?
A) personal evaluation of PR activities
B) opinion surveys among the firm's publics
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B) cold calling
C) networking
D) direct selling
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A) meets the customer for the first time
B) learns as much as possible about a prospective customer before making a sales call
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A) intangibility
B) perishability
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A) intangibility
B) perishability
C) variability
D) personalization
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