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Question
Each year, the network HGTV (Home and Garden Television) builds a dream home and invites the public (age 18 and over) to register for a chance to win the home. HGTV allows people to enter once each day for a chance to win the home. Which quality of social media marketing effective campaign development is HGTV utilizing with their Dream Home promotion?
a. Offering discounts, gifts or other special deals in exchange for participation
b. Invitations to generate content
c. Shareworthy text and images
d. Relevant information
Answer
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