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Question
During the 2012"2013 season, NCIS on CBS drew an average audience of about _______.A) 22 million
B) 20 million
C) 25 million
D) 15 million
E) 18 million
Answer
This answer is hidden. It contains 1 characters.
Related questions
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A) True
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B) It accounted for more than 85 percent of e-mail messages by 2010.
C) It is the only way advertisers can use the Internet to attract customers.
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A) Omnicom
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C) J. Walter Thompson
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E) All of the options are correct.
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Under the 1998 tobacco settlement, all of the major cigarette companies agreed to pull their advertising from general audience magazines that had young readers.
A) True
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Advertising has been increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year.
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A) True
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A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.
A) True
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In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.
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B) a campaign finance reform initiative
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A) Billboarding
B) Integrated advertising
C) Product placement
D) Program exposure
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A) A store puts up extra flags and red, white, and blue decorations to create an image of national pride.
B) A commercial shows a man surrounded by attractive women after using a brand of cologne.
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.