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Question
Disney tries to create a magical experience for guests visiting its resorts. The company knows that positive emotions can become stored as part of the meaning visitors have for Disney. Disney wants its customers to feel happy when they think of Disney resorts. This indicates that Disney is trying to create _____.a. emotional contagion
b. schema-based affect
c. cognitive dissonance
d. non-conscious affect
e. affective resonance
Answer
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