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Question
Direct-to-consumer pharmaceutical advertising has increased the consumption of numerous categories of medications. Consumers confirm that they receive most of the information about these medications from TV commercials rather than from their physicians. In response, the pharmaceutical industry has developed voluntary restrictions regarding this marketing method. Why have they done this?A) to slow sales and reduce the incidence of out-of-stock situations
B) to avoid government regulation of their marketing practices
C) to improve consumers' perceptions of their companies
D) to save money
E) to increase sales
Answer
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Related questions
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In the MUSEUM MINI CASE, the museum's approach to promoting its new children's programming is best described as ________.
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A) psychographic segmentation
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C) countersegmentation
D) mass marketing
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________ are bits of computer code placed on browsers to keep track of online activity.
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B) Candies
C) Cookies
D) Binodes
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