Question

Determining how strong the threat of substitutes will be entails:
A. identifying the relative price/performance relationship of the substitutes, the switching costs, and the overall buyer demand for the substitute.
B. identifying the attractiveness of other industries.
C. measuring Coke as a substitute for Pepsi and applying dynamic simulation modeling techniques.
D. adopting a substitute product concentration factor to the buyer volume.
E. judging whether industry members are capable of self-manufacturing their products.

Answer

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