Question

Determining how strong the threat of substitutes will be entails

A) identifying the relative price/performance relationship of the substitutes, the switching costs, and the overall buyer demand for the substitute.

B) identifying the attractiveness of other industries.

C) measuring Coke as a substitute for Pepsi and applying dynamic simulation modeling techniques.

D) adopting a substitute product concentration factor to the buyer volume.

E) judging whether industry members are capable of self-manufacturing their products.

Answer

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