Question

Designethic Co. is known for selling cards, gift-wrapping materials, and collectibles. In a bid to compete with its counterparts, Designethic added fresh-cut flower arrangements to its range of product offerings in the year 2015. Into which of the following new product categories would the floral arrangements fall?

A. New-to-the-world products

B. New-to-the-firm products

C. Line extensions

D. Repositionings

Answer

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