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Question
Dancers and singers hired by the California Board of Tourism staged a series of seemingly impromptu performances of a medley of Beach Boys songs, including "Surfing U.S.A." and "California Girls," in busy airport terminals around the country. This is an example of ________.A) lobbying
B) guerrilla marketing
C) sponsorship
D) media relations
E) internal PR
Answer
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Related questions
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A) access data from key partners
B) deliver text messages to key customers through a short-messaging system
C) track all aspects of customer interaction
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What type of software links information between selling and buying firms?
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B) PRM (partner relationship management)
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
A) popular
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Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?
A) personal selling
B) advertising
C) e-commerce
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A producer of beverages and snack foods wants to market its products to the 14-to-22-year-old demographic, providing incentives to respond instantly to time-sensitive offers. Which of the following forms of direct marketing would this producer most likely choose?
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The "m" in m-commerce stands for ________.
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The National Do Not Call Registry was established by which of the following?
A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
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D) the American Marketing Association (AMA)
E) the Robinson-Patman Act
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A) mass marketing
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B) opinion surveys among the firm's publics
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B) cold calling
C) networking
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A) meets the customer for the first time
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B) perishability
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A) intangibility
B) perishability
C) variability
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A) intangibility
B) perishability
C) variability
D) personalization
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