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Question
Customers' perceptions of a product are called the product's _____.a. brand b. attributes
c. marketing mix d. Web logs
Answer
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a. True
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a. True
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a. True
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A transaction is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product.
a. True
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a. customers are unwilling to buy clothing on-line
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a. True
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a. True
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a. True
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Companies that have a well-established brand name or reputation in a particular line of business usually want the URLs for their Web sites to reflect that name or reputation.
a. True
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What are the business objectives of creating an effective online presence?
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