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Question
Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics. Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old. The introductions of these cosmetics are examples of the implementation of a strategy.a. portfolio breadth expansion
b. product portfolio width adjustment
c. product item contraction
d. product line extension
e. repositioned marketing mix
Answer
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