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Question
Costco's surprise offerings of seconds, overstocks, and closeoutsoccasionally including diamondsis an example of how a retailer can differentiate itself through its ________.A) merchandise mix
B) services mix
C) destination retailing
D) store atmosphere
E) level of service
Answer
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Related questions
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
A) popular
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A) personal selling
B) advertising
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A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
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D) the American Marketing Association (AMA)
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A) mass marketing
B) catalogs
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B) cold calling
C) networking
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B) learns as much as possible about a prospective customer before making a sales call
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A) intangibility
B) perishability
C) variability
D) personalization
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