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Question
Consumers usually perceive higher-priced products as ________.A) out of reach for all but the wealthy
B) having high quality
C) having low profit margins
D) having cost-based prices
E) being in the introductory stage of the product life cycle
Answer
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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