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Question
Consider this position: If you run a pharmaceutical company with a good product to distribute in Japan but have no sales force to do it, find someone in Japan who also has a good product but no sales force in your country. Why not join forces to maximize contribution to each other's fixed costs? This describes the logic of:a. a joint venture.
b. exporting.
c. franchising.
d. importing.
e. global marketing.
Answer
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Related questions
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