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Question
Conjoint analysis fails in generating high-potential concepts for future evaluation.
Answer
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Under the concept of strict liability, the:
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The _____ is typically the last stage in the life cycle of a public concern that often lasts for years, and where general shifts in a country's political thinking may cause various issues to move into or out of the idle state.
A. trial support phase
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Managements today demand tough standards, rigorous auditing at all points, good record keeping, and training of new product employees.
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The General Agreement on Tariffs and Trade (GATT) allows a nation to restrain imports from countries where piracy is a problem.
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The concept of strict liability requires proof that a direct sale from the manufacturer to the injured user took place.
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New regulatory legislation is often precise and made exclusively to prevent a period of jockeying among adversaries.
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With reference to the various considerations in concept testing research, describe the real-time response survey procedure.
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Discuss the use of prototypes as concept statement formats.
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Briefly describe the provisos which can be applied by an organization to resist the bazooka effect.
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Conjoint analysis is used to identify _____.
A. survey variations
B. the optimum combination of attributes
C. high-potential gaps
D. the optimum price for a product
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The optimum proportion of attributes desired by a market can be identified with the help of ____.
A. attribute calibration
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A concept statement developed during the new product development process:
A. describes the technology to be used for manufacturing the product.
B. discusses the results of prototype testing.
C. states a difference and how that difference benefits the customer.
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The first purpose of concept testing is to:
A. estimate the likely sales or trial rate.
B. identify very poor concepts for early elimination.
C. refine revenue estimates claimed by marketers.
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A product concept is a:
A. core competency.
B. product feature.
C. physical prototype.
D. claim of proposed satisfactions.
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Concept testing was essentially invented by ____.
A. industrial firms
B. wholesalers
C. retailers
D. advertising firms
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Which of the following actions can prevent the bazooka effect?
A. Allowing an idea source to participate in the initial reaction
B. Giving the authority of rejecting an idea to a single person
C. Encouraging the participants to give an initial reaction based on pure intuition
D. Using trained and experienced evaluators for evaluating an idea
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Which of the following is true of the product innovation charter (PIC) of a firm?
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Which of the following is true of up-front evaluations?
A. Up-front evaluations are conducted after the development phase in the new products process.
B. Up-front evaluations increase the likelihood of incurring cost overruns.
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The real-time response survey combines the best features of focus groups and surveys and has proved useful in screening new consumer product concepts.
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Prototypes are the least expensive form of concept statements because very few decisions have to be made about the new product to get it into a prototype.
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Concept testing can be used for developing an idea, not just for testing it.
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Market analysis precedes the preparation of the product innovation charter and provides "a priori" conclusions about new product proposals.
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Describe the cumulative expenditures curve.