Question

Common shortcomings of company vision statements include

A) too specific and too flexible.

B) unrealistic, unconventional, and unbusinesslike.

C) too broad, vague or incomplete, bland/uninspiring, not distinctive, and too reliant on superlatives.

D) too graphic, too narrow, and too risky.

E) not customer-driven, out of step with emerging technological trends, and too ambitious.

Answer

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