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Question
Columbia Bank has targeted teenagers as a potential market. Which of the following is probably an inappropriate advertising campaign for Columbia to use?
a. Ads that promote low mortgage rates and home equity loans.
b. Ads that promote online banking services.
c. Ads that emphasize savings accounts that can be established with only a small initial deposit.
d. Ads that stress friendly employees who can teach customers how to manage their accounts and write checks.
Answer
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