Question

Checking the competitive advantage potential of cross-business strategic fits in a diversified company involves evaluating the extent to which sister businesses present opportunities:
A. to combine the performance of certain cross-business activities and thereby reduce costs.
B. to transfer skills, technology, or intellectual capital from one business to another.
C. for the company's different businesses to share use of a well-respected brand name.
D. for sister businesses to collaborate in creating valuable new competitive capabilities.
E. to create a positive image in the industry irrespective of the financial performance of its businesses.

Answer

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