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Question
Chapter 5: Research, Part 2: Goals
Answer
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Related questions
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In the PESO model, which one of these allows the company story to be passed on?
a. paid media
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a. cost and timeline
b. perceptual and actual
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In times of limited resources, communications objectives will likely be judged how?
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In which step in the ROPE and RACE models is target audience addressed?
a. first
b. second
c. third
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Both the ROPE and RACE models begin and end with the same steps. Which of the below are these?
a. assessment and evidence
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The MBO process often calls upon public relations professionals to ______.
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Which of the following is NOT described as being part of a public relations plan?
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Describe the distinct characteristic of two-way asymmetrical communication and how the Krusteaz campaign exemplified that.
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Brand conversation cannot be affected by webcast content
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Real-world models of PR are judged on ability to affect organizational profits
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Case Study Krusteaz As a result of the campaign, what difference was shown in the category of brand conversation ?
a. More than a double increase from the previous month
b. A slight decline from the last quarter
c. Brand conversation remained steady when compared to the previous quarter
d. More than a three-time increase from the previous month
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Case Study Krusteaz--How was the Krusteaz campaign implemented?
Catherine McCords kitchen was used to show recipe demos and tips
a. The campaign used paid media to feature spokespersons
b. The campaign carried out a national search for the best Krusteaz recipes
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Case Study Krusteaz--Which of the following was NOT an objective of the Seize the Holidays with Krusteaz campaign?
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b. Increase conversation about Krusteaz for holiday baking
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Which of the following is NOT what PR models include?
a. develop strategic communication targets
b. define communication goals
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A PR campaigns plan ultimately strives to ______.
a. drive audience action or change
b. connect a targeted audience with the correct message
c. control the timing of targeted messages
d. produce data on audience reactions to messages
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Which of the following is NOT included in the ROSTIR model?
a. research
b. theory
c. implementation
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What do public relations practitioners rely on when attempting to predict what will work and not work in the practice of PR?
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How do public relations practitioners consider diffusion theory in their planning?
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Why would it be necessary for an organization to consider systems theory in its public relations practices?
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Situational crisis communication theory is concerned with how organizations prioritize messages during crisis situations.
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After defining objectives, it is essential to conduct budgetary planning and all associated fiscal processes.
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When addressing stating problems, it is recommended that they be conceptualized as positive challenges.
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Which of the factors below are NOT identified as part of the SCOPE of a campaign?
a. available resources
b. team expertise
c. preferred timeline
d. message relevance