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Question
Cause branding is similar to cause-related marketing, butA.is done with more dissimilar organizations.
B.is a more formalized arrangement.
C.is a longer term commitment.
D.is usually less successful.
Answer
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Related questions
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What is wrong with Verizon's ad "Guaranteed to Never Go Up" as well as other listed advertising absurdities in the text?
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Why is advertising to children particularly troubling to ethicists?
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Describe the main issues related to using psychological appeals in advertising.
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What's the danger of a company not being able to define a public issue.
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The authors state that we must be constantly vigilant of possible abuses of power or violations of sound ethics as we investigate the political influence of business. Why is this true?
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Describe the role of political activity to the success of business.
Q:
Which of the following conditions is not conducive to the effectiveness of PAC contributions?
A.when the issue is specialized
B.when the issue is narrow
C.when PACs adapt lobbying techniques to their contribution strategies
D.when the issue is highly visible
Q:
PAC contributions are most effective when all of the following conditions prevail except
A.when the issue is less visible.
B.during the early stages of the legislative process.
C.when the issue is unimportant to the member of Congress.
D.when PACs are allied.
Q:
The problem with PACs is
A.their lack of acceptance within the business sector.
B.the growing dependence of politicians on PAC money to get elected.
C.their reliance on bribery to influence politicians.
D.their ability to avoid paying taxes.
Q:
The Golden Rule of Politics is
A.do unto others before they do unto you.
B.do unto others as you would want done to you.
C.he who has the gold, rules.
D.do unto others as they would want done to them.
Q:
The Business Roundtable is an association of
A.Fortune 500 companies.
B.CEOs of leading companies.
C.leading consulting firms.
D.human resource executives.
Q:
The National Association of Manufacturers (NAM) has been
A.receiving accolades from its small and medium-sized members for focusing on their particular needs.
B.advocating for protectionist trade policies.
C.having a difficult time recently, with a slow recovery in the manufacturing sector.
D.credited with helping create the gain in manufacturing jobs.
Q:
Which industry was noted for spending more on lobbying than all others?
A.gaming
B.oil
C.pharmaceutical
D.auto
Q:
Lobbying takes place at all of the following levels except
A.umbrella organizations.
B.PACs.
C.trade associations.
D.company lobbying.
Q:
A political strategy for public activism is keeping an issue off the public agenda and out of the limelight.
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Most of the challenges to the Bipartisan Campaign Reform Act were based on the right to free speech.
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Lobbying takes place only at the federal government level.
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Using the arguments for and against industrial policy, discuss the benefits and detriments of government support for the hydrogen economy (i.e., using hydrogen as a primary source of fuel to replace oil).
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Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Why does government regulate business?
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One way to resolve ethical conflicts between an MNC's home country and host country is to simply stop doing business in the host country.
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The ethical issues encountered in underdeveloped countries are often more difficult than those found in industrialized nations.
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Most of the ethical problems that arise in international markets are very different than the moral issues encountered in their home countries.
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Cultural differences between an MNC's home country and its host country sometimes make it difficult to distinguish between cultural issues and ethical issues.
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Provide and example of how the FCPA has cracked down on corrupt practices.
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Review the major causes of the Nestlé infant formula controversy.
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The ethics and global strategy plan for improving global business ethics has as its central idea
A.placing ethics ahead of profits as the number one priority.
B.focusing on human rights rather than profits.
C.employing only hypernorms for the MNC's ethical standards.
D.utilizing ethical standards as significant inputs into top-level strategy formulation and implementation.
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
With respect to the three models of management ethics, discuss how technology might affect amoral management.
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Discuss the benefits and problems associated with labeling genetically modified foods (GMFs).
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Evaluate the use of GPS to monitor the activities and locales of employees.
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Evaluate the Government's involvement in internet privacy protection.