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Question
Case Study Krusteaz--Why was video blogger Catherine McCord a part of the Krusteaz campaign ?
a. She is a food and menu consultant for Krusteaz
b. She had a strong social media presence
c. She is known as a professional baker
d. She hosted her own television show on Food Network
Answer
This answer is hidden. It contains 1 characters.
Related questions
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b. earned media
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a. cost and timeline
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a. first
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Brand conversation cannot be affected by webcast content
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Real-world models of PR are judged on ability to affect organizational profits
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a. More than a double increase from the previous month
b. A slight decline from the last quarter
c. Brand conversation remained steady when compared to the previous quarter
d. More than a three-time increase from the previous month
Q:
Case Study Krusteaz--How was the Krusteaz campaign implemented?
Catherine McCords kitchen was used to show recipe demos and tips
a. The campaign used paid media to feature spokespersons
b. The campaign carried out a national search for the best Krusteaz recipes
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Q:
Case Study Krusteaz--Which of the following was NOT an objective of the Seize the Holidays with Krusteaz campaign?
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When addressing stating problems, it is recommended that they be conceptualized as positive challenges.
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a. available resources
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