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Question
Case Study Krusteaz--Which of the following was NOT an objective of the Seize the Holidays with Krusteaz campaign?
a. Drive traffic to Krusteaz.com
b. Increase conversation about Krusteaz for holiday baking
c. Increase engagement on the Krusteaz social media channels
d. Increase sales to consumers
Answer
This answer is hidden. It contains 1 characters.
Related questions
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In the PESO model, which one of these allows the company story to be passed on?
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a. cost and timeline
b. perceptual and actual
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a. first
b. second
c. third
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Both the ROPE and RACE models begin and end with the same steps. Which of the below are these?
a. assessment and evidence
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The MBO process often calls upon public relations professionals to ______.
a. develop the research to set organizational objectives
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a. a statement of values
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Describe the distinct characteristic of two-way asymmetrical communication and how the Krusteaz campaign exemplified that.
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Brand conversation cannot be affected by webcast content
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Real-world models of PR are judged on ability to affect organizational profits
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Case Study Krusteaz As a result of the campaign, what difference was shown in the category of brand conversation ?
a. More than a double increase from the previous month
b. A slight decline from the last quarter
c. Brand conversation remained steady when compared to the previous quarter
d. More than a three-time increase from the previous month
Q:
Case Study Krusteaz--How was the Krusteaz campaign implemented?
Catherine McCords kitchen was used to show recipe demos and tips
a. The campaign used paid media to feature spokespersons
b. The campaign carried out a national search for the best Krusteaz recipes
c. Krusteaz speed-mix was incorporated into PBS programs
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Q:
Which of the following is NOT what PR models include?
a. develop strategic communication targets
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A PR campaigns plan ultimately strives to ______.
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a. research
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a. available resources
b. team expertise
c. preferred timeline
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Q:
According to author Stacks, a communications goal should be informed by which one of the following?
a. research in the marketplace
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c. consumer viewpoints
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