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Question
Case Study Krusteaz: When did Krusteaz release its speed-scratch mix campaign?
a. weekly for a month starting in November
b. beginning just after Thanksgiving
c. during the busiest holiday season of the year.
d. on December first
Answer
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Related questions
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In the PESO model, which one of these allows the company story to be passed on?
a. paid media
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a. first
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Brand conversation cannot be affected by webcast content
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Real-world models of PR are judged on ability to affect organizational profits
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Case Study Krusteaz As a result of the campaign, what difference was shown in the category of brand conversation ?
a. More than a double increase from the previous month
b. A slight decline from the last quarter
c. Brand conversation remained steady when compared to the previous quarter
d. More than a three-time increase from the previous month
Q:
Case Study Krusteaz--How was the Krusteaz campaign implemented?
Catherine McCords kitchen was used to show recipe demos and tips
a. The campaign used paid media to feature spokespersons
b. The campaign carried out a national search for the best Krusteaz recipes
c. Krusteaz speed-mix was incorporated into PBS programs
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Q:
Case Study Krusteaz--Which of the following was NOT an objective of the Seize the Holidays with Krusteaz campaign?
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When addressing stating problems, it is recommended that they be conceptualized as positive challenges.
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Which of the factors below are NOT identified as part of the SCOPE of a campaign?
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