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Question
Case Study Krusteaz--How was the Krusteaz campaign implemented?
Catherine McCords kitchen was used to show recipe demos and tips
a. The campaign used paid media to feature spokespersons
b. The campaign carried out a national search for the best Krusteaz recipes
c. Krusteaz speed-mix was incorporated into PBS programs
d. Krusteaz.com was used to showcase recipes
Answer
This answer is hidden. It contains 1 characters.
Related questions
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In the PESO model, which one of these allows the company story to be passed on?
a. paid media
b. earned media
c. shared media
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a. cost and timeline
b. perceptual and actual
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In times of limited resources, communications objectives will likely be judged how?
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a. first
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c. third
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a. develop the research to set organizational objectives
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a. a statement of values
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Brand conversation cannot be affected by webcast content
Q:
Real-world models of PR are judged on ability to affect organizational profits
Q:
Case Study Krusteaz As a result of the campaign, what difference was shown in the category of brand conversation ?
a. More than a double increase from the previous month
b. A slight decline from the last quarter
c. Brand conversation remained steady when compared to the previous quarter
d. More than a three-time increase from the previous month
Q:
Case Study Krusteaz--Which of the following was NOT an objective of the Seize the Holidays with Krusteaz campaign?
a. Drive traffic to Krusteaz.com
b. Increase conversation about Krusteaz for holiday baking
c. Increase engagement on the Krusteaz social media channels
d. Increase sales to consumers
Q:
Which of the following is NOT what PR models include?
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A PR campaigns plan ultimately strives to ______.
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a. research
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Why would it be necessary for an organization to consider systems theory in its public relations practices?
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When addressing stating problems, it is recommended that they be conceptualized as positive challenges.
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Which of the factors below are NOT identified as part of the SCOPE of a campaign?
a. available resources
b. team expertise
c. preferred timeline
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Q:
According to author Stacks, a communications goal should be informed by which one of the following?
a. research in the marketplace
b. research on the organization
c. consumer viewpoints
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