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Question
Caroline wants to do her Bachelors in Medicine but is confused about which schools to apply to. She considers her family and friends' advice regarding the best schools to study medicine. They convince her that she must apply at the top-ranked medical schools. But she believes that her parents, both doctors, want her to study in the same school they had studied in, so she considers it as well. In addition to this, she also wishes to study in the same medical school as her best friend. In this scenario, Caroline's focus is on what other people think she should do in addition to her own attitude toward specific schools. Which of the following refers to a consumer attitude model that is best applicable in this instance?a. Attitude-toward-the-object model
b. Changing schema-based affect
c. Social judgment model
d. Behavioral intentions model
e. Elaboration likelihood model
Answer
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