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Question
Canon introduced the first full-color copiers and the first copiers with "connectivity"-the ability to print images from such sources as video camcorders and computers. This Canon example shows how an innovative marketing strategy-with fresh approaches to the product, pricing, distribution, and selling leads to overall competitive advantage in the marketplace. This strategy can be classified under:A) collaborating.
B) loose bricks.
C) changing the rules.
D) layers of advantage.
E) differentiation.
Answer
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Related questions
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