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Question
By the late 1800s, manufacturers were developing brand names. This helped them:a. steer clear from advertising their products.
b. lower their economies of scale.
c. gain power.
d. lower their prices of products.
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.