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Question
By adapting its products to fit a more culturally diverse group of consumers, Hallmark Cards, Inc. has demonstrated the need to analyze its audience.Answer
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Related questions
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What three purposes are served in a report by its preliminary parts? Give an example of a preliminary part that serves each purpose.
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As a restaurant owner, you are submitting a proposal to a local radio station, offering to operate a concession stand during an all-day benefit to raise money for your city library. Which of the following would be an acceptable place to present the expected costs?
a. After the description of the purpose
b. Nowhere in the proposal as the discussion would be held verbally
c. As the conclusion
d. After the details about how the activity would be conducted
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Derek is writing a short report about his findings on the attitudes of custodial employees on the job. The audience for the report is Physical Plant management for the company. Which of the following formats should Derek use?
a. letter format
b. memo format
c. form report
d. formal report
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Which of the following best describes the purpose of an analytical report?
a. To solve a specific problem or answer research questions
b. To provide information on a specific problem
c. To provide information and summarize findings of research
d. To compare and contrast research on similar problems related to the topic
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An analytical report
a. is designed to solve a specific problem or answer research questions.
b. draws inferences in its body and therefore does not have a conclusions section.
c. neither a nor b is correct.
d. both a and b are correct.
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A limitation of group support systems is that only sequential editing is supported.
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The most widely used report format for communication within an organization is the letter report.
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A manager who asks for a report on the best phone system for an office may request a justification report to support the recommended decision.
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Talking headings are preferred in business reports because they tell about the content of the sections and reveal any conclusion(s) presented in the sections.
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When the reference list of a report includes sources not cited in the report, it is referred to as a bibliography or works consulted.
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An abstract, or executive summary, summarizes the findings section of the formal report but does not mention the recommendation(s).
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Interpreting Quantitative DataYour company has surveyed employees to determine their interest in learning about financial planning. Based on the responses, the company will develop training for employees who are interested. The table shows the total employee responses, using the raw data and percentages. The results of this survey will be reported to the director of Human Resources and used to develop a financial planning training seminar for employees.Personal Development Need Number PercentageRetirement Annuity 128 32Traditional and Roth IRA 104 26Mutual Funds 80 20Internet Stock Trading 52 13Effective Charitable Giving 36 9Totals 400 100Required:Write an analysis of this data that explains the results of the survey. This analysis will appear in the written report to the director of Human Resources.
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Which of the following statements about statistics is FALSE?
a. Statistics can be used to support virtually anything.
b. Statistical methods and interpretation should not be included in the report process because they are easily misinterpreted.
c. Statistical interpretation is the only practical and valid method by which some data can be interpreted.
d. The use of statistical interpretation often seems valid and objective, even when it is not.
e. All of the above statements are incorrect.
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Which of the following sentences best introduces a graph in a written report?
a. Fewer than three percent of the branch managers complained of long working hours, as shown in Figure 7.
b. Figure 7 is shown below.
c. Figure 7 shows the response of managers about working hours.
d. See Figure 7 for details about manager attitudes.
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In the traditional Japanese culture, business people consider direct eye contact disrespectful or aggressive.
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List six barriers to intercultural communication and provide an example of each barrier.
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Explain the steps in the communication process and why challenges can occur.
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Which of the following is FALSE concerning the diverse workplace?
a. The increased number of women in the workplace has decreased the incidence of sexual harassment charges.
b. Age diversity can lead to misunderstandings due to various differences in perceptions, values, and communication styles of the generations.
c. People from different backgrounds invariably bring different values, attitudes, and perceptions to the workplace.
d. Several generations will be required for us to learn to deal effectively with an ethnically diverse workforce.
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Data integrity refers to which of the following advantages of databases?
a. The ability to organize large amounts of data
b. The assurance that data will be accurate and complete
c. The assurance that the data are secure because access to a database is controlled through several built-in data security features
d. The assurance that data can be transmitted quickly and efficiently over long distances
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Two or three employees working on a report at the same time using an electronic whiteboard would be an example of the use of ____ software.
a. graphics
b. presentation
c. collaborative
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Email is generally a more time efficient communication channel than the phone.
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A limitation of language translation is that some words do not have an equivalent meaning in another language.
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Which of the following is the BEST beginning to an email request for completion of an online survey about a recently purchased product?
a. Please complete the attached survey about your recent purchase at our store and click "Submit" when done.
b. We are conducting a market survey on our products and customer service satisfaction.
c. Online surveys are a fast, convenient way for us to hear back from our customers.
d. Your complete satisfaction is our utmost goal.
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A new product to reduce cholesterol is on the market, with a price that is higher than that of competitors. Where should a writer or speaker introduce price in his or her sales message?
a. At the beginning, as an intention getter
b. Late in the message, associated with benefit
c. As the final thought of the message to prompt action
d. Nowhere in the message
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Which of the following is the BEST introduction of a product or service in a sales message?
a. Feel the warmth of the sun and the rush of the wind as you cruise through town in your new Trinity convertible.
b. This is your year to buy a new car, and we can help.
c. Wow...do we have the car for you!
d. The Trinity convertible has the power and style that few others can offer.
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Which of the following is an effective device for gaining attention in a persuasive message?
a. A personal experience
b. A startling announcement
c. A gift or product sample
d. All of the above are effective devices.
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Businesses have learned that unethical behavior
a. is sometimes required when persuading people in lower socioeconomic groups.
b. is sometimes justified when the desired action is achieved.
c. is always followed by negative legal repercussions.
d. is not good for business in the long run.
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As indicated by Maslow's need hierarchy, people may respond favorably to
a. appeals that focus on promises of best price and the need to find a bargain.
b. appeals that fulfill physiological, security, and safety needs.
c. appeals that fulfill social, ego, and self-actualizing needs.
d. both b and c.
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The principles used in selling an idea are similar to those used in selling products.
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Improving on Constructive Criticism
A new medical assistant, Janelle, was hired at an outpatient medical center. Her supervisor found an error she made on a patient's record and sent Janelle the following email. Edit the email so that it is a good example of constructive criticism.
"I just want you to know how angry I am to find an error you made on Mr. Smith's record yesterday. How careless can you be about such an important thing? There is absolutely no room for carelessness in this job because people's lives depend on us! I've fixed the error, but if this ever happens again, you may loose your job."