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Question
Business-to-consumer companies are more likely to emphasize a ________ strategy, while business-to-business companies are more likely to emphasize a ________ strategy.A) pull; push
B) push; pull
C) push; pulse
D) pulse; pull
E) pulse; push
Answer
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Related questions
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A missionary salesperson stimulates demand for a product and is therefore a major part of the close of the sale.
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Personal selling is crucial in business-to-business marketing, especially when the deal involves intense price negotiations.
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B) deliver text messages to key customers through a short-messaging system
C) track all aspects of customer interaction
D) avoid the capital outlay of a CRM system
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B) PRM (partner relationship management)
C) TQM (total quality management)
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Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation.
A) m-commerce
B) mass marketing
C) public relations
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
A) popular
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C) intangible
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Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?
A) personal selling
B) advertising
C) e-commerce
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The "m" in m-commerce stands for ________.
A) market
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C) message-oriented
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E) marketspace
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The National Do Not Call Registry was established by which of the following?
A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
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D) the American Marketing Association (AMA)
E) the Robinson-Patman Act
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Which of the following is NOT a form of direct marketing?
A) mass marketing
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C) direct mail
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A) Second Life
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Which of the following is a relatively inexpensive objective measurement that public relations (PR) specialists can use to gauge the effectiveness of their efforts?
A) personal evaluation of PR activities
B) opinion surveys among the firm's publics
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A) preapproach
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B) cold calling
C) networking
D) direct selling
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A) intangibility
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A) intangibility
B) perishability
C) variability
D) personalization
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