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Question
Business marketing relationships vary in terms of their closeness or degree of collaboration. Transactions that are almost, if not entirely, void of a close, collaborative relationship:a. do not involve the exchange of money.
b. involve long-term, contractual commitments.
c. are one-time exchanges of value between two parties with no prior or subsequent interaction.
d. intend to move each partner toward the attainment of some long-term strategic goal.
e. none of the above
Answer
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