Question

Briefly describe some of the important strategies for improving reward effectiveness.

Some of the important strategies for improving reward effectiveness are:
Link rewards to performance: Inconsistencies and bias can be minimized through gainsharing, ESOPs, and other plans that use objective performance measures. Where subjective measures of performance are necessary, companies should rely on multiple sources of information. Companies also need to apply rewards soon after the performance occurs, and in a large-enough dose (such as a bonus rather than a pay increase), so that employees experience positive emotions when they receive the reward.
Ensure that rewards are relevant: Companies need to align rewards with performance within the employee's control. The more employees see a "line of sight" between their daily actions and the reward, the more they are motivated to improve performance. Reward systems also need to correct for situational factors. Salespeople in one region may have higher sales because the economy is stronger there than elsewhere, so sales bonuses need to be adjusted for such economic factors.
Use team rewards for interdependent jobs: Team rewards are better than individual rewards when employees work in highly interdependent jobs, because it is difficult to measure individual performance in these situations. Team rewards also encourage cooperation, which is more important when work is highly interdependent. They also tend to support employee preferences for team-based work.

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