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Question
Brew & More, a popular beverage manufacturer, produces and sells a popular mint flavored drink called Mintz. A new competitor enters the market and offers a similar mint-based drink that's suited for consumers on diet. This company offers its products at a much lower price. Brew & More calls for a line extension to meet the encroachment of its new competitor in its annual marketing plan. Identify the stream of activity that feeds strategic planning for new products in this scenario.
A. Special opportunity analysis
B. Ongoing corporate planning
C. Ongoing marketing planning
D. Distribution channel planning
Answer
This answer is hidden. It contains 182 characters.
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