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Question
Brad and his wife, Carla are watching a commercial that they"ve never seen before. Brad thinks that the ad is humorous. However, Carla finds the ad monotonous and uninteresting. This example illustrates that:a. ads are interpreted differently based on a person's experiences and beliefs.
b. what a message means to any given consumer is a function an isolated solitary thinker.
c. the ad is communicated effectively to its target audience.
d. the ad contains the same meaning for all audience members.
Answer
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