Question

Bernard is a marketing manager at Apex Inc. His team is developing a marketing strategy for launching a new product. Bernard knows that most groups suggest fewer and lower-quality ideas than do individuals thinking independently. So he asks his team members to write down their ideas independently and later, when the group meets, they share those ideas. Which of the following strategies is Bernard using in this case?

A) the Delphi technique

B) brainwriting

C) the GRIT model

D) circular logrolling

Answer

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