Question

Benchmarking involves
A. comparing how different companies perform various value chain activities and then making cross-company comparisons of the costs of these activities.
B. checking whether a company has achieved more of its financial and strategic objectives over the past five years relative to the other firms it is in direct competition with.
C. studying whether a company's resource strengths are more or less powerful than the resource strengths of rival companies.
D. tracking the profit margin along with the value-creating activities.
E. comparing the best practices in one industry against the best practices in another industry.

Answer

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