Question

Being the overall low-cost provider in an industry has the attractive advantage of:
A. building strong customer loyalty and locking customers into its product because customers have high switching costs.
B. giving the firm a very appealing brand image.
C. putting a firm in the best position to win the business of price-sensitive customers and earn profits by setting the floor on market price.
D. putting the company in a strong position to be more profitable than companies pursuing a differentiation strategy.
E. greatly reducing the strong bargaining power of rivals with the key distributors.

Answer

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