Question

Being first to initiate a strategic move can have a high payoff in all but which one of the following instances?
A. when pioneering helps build a firm's image and reputation with buyers
B. when first-time customers remain strongly loyal to pioneering firms in making repeat purchases
C. when early commitments to new technologies, new-style components, new or emerging distribution channels, and so on can produce an absolute cost advantage over rivals
D. when moving first can constitute a preemptive strike, making imitation extra hard or unlikely
E. when pioneering leadership is more costly than followership

Answer

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