Question

Being first to initiate a strategic move can have a high payoff in all but which one of the following instances?

A. When pioneering helps build a firm's image and reputation with buyers

B. When first-time customers remain strongly loyal to pioneering firms in making repeat purchases

C. When early commitments to new technologies, new-style components, new or emerging distribution channels, and so on can produce an absolute cost advantage over rivals

D. When moving first can constitute a preemptive strike, making imitation extra hard or unlikely

E. When pioneering leadership is more costly than followership

Answer

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