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Question
Based on the criteria that defines advertising, which of the following examples would be considered as advertising?a. A candidate for city council going door-to-door urging people to vote for her
b. A car manufacturer stating the efficiency of its product to motivate customers to make a purchase
c. A public service announcement about the dangers of talking on the phone while driving
d. An actor being interviewed on television about his campaign to aid people with physical disabilities
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.