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Question
ATTITUDE SCENARIOSerena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
| Philips Model A | Braun Model B | ||
| Attribute | e | b | b |
| Low Price | 3 | 8 | 8 |
| Energy Consumption | 2 | 5 | 6 |
| Design | 2 | 8 | 9 |
a. Serena has a more favorable attitude toward Philips Model A.
b. Serena has a negative attitude toward Braun Model B.
c. Serena has no significant attitude toward any model.
d. Serena has a more favorable attitude toward Braun Model B.
e. Serena has the same overall attitude toward Philips Model A and Braun Model B.
Answer
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