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Question
Assume you are the manager of a resort property that is close to the mountains, to several recreational sites, and to a few luxury restaurants and stores. How would you manage customer expectations to enhance postpurchase satisfaction? Be specific.Answer
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Jobs in sales are among the highest-paying careers for college graduates.
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A. strategic marketing plan
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B. implementation
C. control
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The "implement marketing mix" step of the strategic marketing planning process is part of the control phase.
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The strategic planning process always proceeds sequentially through the five steps.
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Geraldo manages the electrical turbine engine division of General Electric Corporation. He makes most decisions independently, without consulting headquarters. Geraldo manages a strategic business unit.
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Suppose that you and a friend decide to turn your favorite sports activityinline skatinginto a business. You plan to design a line of fashionable clothing that integrates elbow and kneepads. For each of the four macro strategies, briefly describe the most important thing your company should do if you intend to focus on that strategy. Your answers should be specific to the inline skating business.
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Reginald greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he is cooking that day. He has a database with their birthdays, and offers them free meals on their birthdays. Reginald hopes that this attention to his "regulars" will encourage them to
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B. creating strong brands and store loyalty.
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D. reducing financial risk and increasing psychological payout.
E. offering alternative brands.
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A. compensatory decisions
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C. extended problem solving
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B. limited problem-solving decisions.
C. extended problem-solving decisions.
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A. impulse buying
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B. situational stimuli and attitudes.
C. external searches for information.
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A. shopping
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C. theoretical
D. temporal
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Before going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Brad is trying to avoid __________ business blunders.
A. reference group
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A. reference group
B. risk avoider
C. cultural determinant
D. cognitive learning experiment
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